Influential Producers/Directors

I chose to focus upon four directors; two of which direct films, and two who are exclusively music video directors.

Edgar Wright is one of my primary inspirations because of his inherently cartoonish and graphic-heavy style of editing. He has an entire film dedicated to video gaming and nerd culture ('Scott Pilgrim vs. The World'), which is very similar to the feel I would like to emit from my music video. Additionally his swift, snappy transitions and creative genre-bending stories are constantly imitated and admired across the film industry.

Spike Jonze is one of the most influential music video directors of all time, only recently venturing into feature film making. His music videos were the staple of 90's and early 2000's pop culture, and he pushed the boundaries of music video making with his explosive choreography, and unique technical aspects. His feature films also copy the same format, with grandiose editing and complexly plotted stories. 

Hannah Lux Davis is a pioneering female music video director who has produced many videos for major pop stars such as Ariana Grande, Demi Lovato, and Jason Derulo. Her videos encapsulate the trends of the 2010's and they are some of the most watched music videos of all time. Characterised by neon colours, rich set design, and fashion-forward costumes, her videos appeal to the expansive pop-genre market and younger audiences globally.

Hiro Murai directs music videos for artists within the hip-hop and indie genre. His videos have been viewed millions of times, and oftentimes his involvement in a music video helps to propel smaller artists into recognition. His videos are commonly gritty, and typically have a grim reality to them - for example, 'This Is America' is steeped in political metaphor. Low-key lighting, an emphasis on black & white, and an aim to shock are his trademark choices.