Swish - Tyga
This video (Swish by Tyga) is the perfect example of a rap/hip-hop style music video. The main figure - almost always the rapper themselves - will be surrounded by stereotypically beautiful models in bikinis or other similarly revealing clothing. In this video, Tyga also shows off a motorbike, a luxurious speedboat, and an expensive, modern house. In terms of setting, most rap videos are set in a foreign, coastal place (such as an exotic island, as seen in this video), or in a built-up city setting. This is to show off the obvious glamour and wealth that is typical of the rap genre. The lighting is often high-key to accentuate this sunny, happy, comfortable effect. In regards to costume and makeup, the rapper and other cast members involved are wearing explicitly designer brands and other expensive items such as gold and diamonds. The women, as mentioned above are usually wearing little clothing but look very glamorous. Additionally, the main figure will often act nonchalant and comfortable in the presence of the expensive decor and props, appearing to be flaunting and showing off. Rap music typically aims to represent aspiration and success, with the videos acting as a motivation for the listeners of the genre. Those who watch it will want to be just like Tyga, thus engaging the audience.
Pop Music Videos
Worth It - Fifth Harmony ft Kid Ink
This video (Worth It by Fifth Harmony) is a good example of a pop music video. The lighting is suitably high key, and as they're women, they are dressed in revealing/tight fitting outfits which match the theme of the video (in this case, they're meant to be businesswomen). Additionally, their hair and makeup is made to appear perfect and flawless. In terms of setting, it varies as pop videos typically have a range of themes and ideas behind them; but typically the settings incorporate exuberant colours and props to portray the happy vibe of the song. They all tend to share the same format of performance with a slight hint of narrative. In this video, we see this in the lip syncing and dance segments scattered throughout, and in the shots of the singers in offices seducing their male co-workers. Pop videos usually enforce patriarchal tropes within their videos.
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