The home page of my artist's website is the most important part, as it is the first place that fans and other interested music listeners will land on. I have incorporated a lot of features that link to the music video itself, as well as common tropes of musician's websites. I chose to make the main colour of the website green as this is a massively featured colour in the music video, connoting technology, progression, and happiness.
As evidenced by these screenshots of the music video, green is a prominent colour. Most of the action occurs in a park and is the main colour of the protagonist's love interest - played by Rayne, the artist.
Additionally, the page buttons on the website are geometric shapes, which, alongside the pixelated font used for her logo and throughout the site, add to the video gaming, 90's feel of the whole project. I also chose to incorporate clouds as part of the theming as I use shots of clouds to open and close the music video. This keeps a sense of brand identity as it crosses over from the video to the website.
As evidenced by the opening and closing shots of the music video, in which I have also used the pixelated font for the artist's logo.
I also chose to include a footer to the website which includes social media links, a newsletter subscription, a merchandise bar, and the artist's label logos. This is commonly featured on other artist's websites.
The social media and newsletter icons are displayed prominently at the top of Girli's website, as opposed to the footer that I chose to use.
I chose to put the music video in a separate tab as I find that it is a common feature of EDM artist's websites. The music video page also keeps in line with the cloud theming that runs simultaneously in the music video and in the rest of the site. I chose to include two pictures of Rayne, the artist, to keep a sense of brand identity - she is dressed in nostalgic, 90's inspired clothing, and is also edited in the same way as on the home page.
Famous EDM artist David Guetta has his latest music video displayed on a page dedicated to his music video pursuits.
Marshmello, another EDM artist also has his music videos advertised on a separate page.
I chose to include a "Tour" page on my artist's website because it's a common feature of EDM artists and other genres webpages alike. It's a typical tab to include as it promotes the artist's live appearances; encouraging those visiting the site to purchase tickets to the events.
This is an example of a tour page being a prominent feature of an artist who isn't an electronic dance artist. Gus Dapperton is an indie pop artist who displays his tour page heavily on his website - it's in large, noticeable letters on the menu.
The tour page is also prominently visible and constantly updated on the website for Steve Aoki, an EDM artist.
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