Final Music Video and Website

This is the final, uploaded edit of my music video, which is also available on the finalised version of the website; linked below.

https://lucymod5.wixsite.com/musicrayne

Statement of Intent

Artist Website and Influences

The home page of my artist's website is the most important part, as it is the first place that fans and other interested music listeners will land on. I have incorporated a lot of features that link to the music video itself, as well as common tropes of musician's websites. I chose to make the main colour of the website green as this is a massively featured colour in the music video, connoting technology, progression, and happiness. 

As evidenced by these screenshots of the music video, green is a prominent colour. Most of the action occurs in a park and is the main colour of the protagonist's love interest - played by Rayne, the artist.

Additionally, the page buttons on the website are geometric shapes, which, alongside the pixelated font used for her logo and throughout the site, add to the video gaming, 90's feel of the whole project. I also chose to incorporate clouds as part of the theming as I use shots of clouds to open and close the music video. This keeps a sense of brand identity as it crosses over from the video to the website.

As evidenced by the opening and closing shots of the music video, in which I have also used the pixelated font for the artist's logo.

I also chose to include a footer to the website which includes social media links, a newsletter subscription, a merchandise bar, and the artist's label logos. This is commonly featured on other artist's websites. 

The social media and newsletter icons are displayed prominently at the top of Girli's website, as opposed to the footer that I chose to use.

Justin Bieber's website has a section at the bottom of his website which includes his record label's logo and a section for his newsletter.

I chose to put the music video in a separate tab as I find that it is a common feature of  EDM artist's websites. The music video page also keeps in line with the cloud theming that runs simultaneously in the music video and in the rest of the site. I chose to include two pictures of Rayne, the artist, to keep a sense of brand identity - she is dressed in nostalgic, 90's inspired clothing, and is also edited in the same way as on the home page.

Famous EDM artist David Guetta has his latest music video displayed on a page dedicated to his music video pursuits.

Marshmello, another EDM artist also has his music videos advertised on a separate page.

I chose to include a "Tour" page on my artist's website because it's a common feature of EDM artists and other genres webpages alike. It's a typical tab to include as it promotes the artist's live appearances; encouraging those visiting the site to purchase tickets to the events.

This is an example of a tour page being a prominent feature of an artist who isn't an electronic dance artist. Gus Dapperton is an indie pop artist who displays his tour page heavily on his website - it's in large, noticeable letters on the menu.

The tour page is also prominently visible and constantly updated on the website for Steve Aoki, an EDM artist.

Extra audio-visual content for website

In addition to the music video, I have created a behind the scenes video to be placed on the website.

Website Moodboard

This is the moodboard that represents the theme I am going for within my artist's website. Once again, featuring many aspects of the 90's nostalgia idea that I want to include as it resonates with my target audience. I achieve this by using the old school Gameboy and Playstation icons, alongside the CD disk, and the Pacman ghost. I have also incorporated the pixelated clouds as I will be using clouds in my website as it is a crossover between the video and the site. The Instagram notification above the artist's head is a reference to the integration of social media on the website and how imperative it is to include this considering the massive use of social media on other artist's websites. The use of the green, gridded background is a nod to the main colour of the video; a link between the two products enforcing brand identity, and the grid is a trend of the 1990's.

Practice shots/scenes for video

In this shot, I wanted to capture my character running away from our protagonist, but I was unsure as to whether to use a tracking shot to catch her running away. 

In this shot, I decided to keep the camera still as she ran off. It isn't as interactive and feels quite lifeless.

The tracking shot of her running away is much more engaging, and it's much better to keep an audience entertained.

Prop making for music video and final outcomes

For my music video I needed to create some props to establish the idea that my character is a reknowned and coveted character in the narrative. I took inspiration from Lara Croft and the many games in her franchise.