Artist Moodboard

I drew most of my inspiration for my artist (and my final music video!) from the revival of 90's culture. Many current trends in fashion, music, art, and film draw heavily from the 90's era. Additionally, as the target age range is 16-25, they'd have grown up in the nineties and the early noughties, so they'll experience nostalgia and resonate with the aesthetic. 

This moodboard depicts the artist that is being portrayed in the website and music video. I drew inspiration from the late 90's and early 2000's nostalgia that is currently trendy and popular in culture at the moment. This era of nostalgia appeals greatly to my target age range of 16-25 as it the period of time in which they grew up in, so it is appealing to them. The vibrant colours are reminiscent of that era, and are also very present in the dance music video genre. The additions of current celebrites (such as Ariana Grande, Khloe Kardashian, the Hadid sisters, and Miley Cyrus) alongside popular celebrities of the nineties, (such as Britney Spears, the Spice Girls, Gwen Stefani, Jennifer Aniston) shows the resurgence of nineties fashion and how the trends are prevalent in popular culture today - a popular culture which is both carried, and influenced, by dance music.